Market Research
We believe in only using the most effective means of advertising. To ensure this, we provide marketing research and data tracking services that will help you better understand your target market, how to reach them and what methods are most effective. Ultimately, we will make the most out of every advertising dollar spent.
Surveying- Want to learn more about your company’s brand awareness or how you measure up against your competitors? Find out the answer to these questions and much more through surveys conducted by the Focus Legal team. We will develop, conduct and analyze surveys in your market and provide you with specific insight to your potential client base.
Focus Groups- If you’re looking to gain a deeper understanding of your target market, conducting a focus group will allow respondents to discuss topics in full and provide detailed answers to your questions. In some cases, a focus group may even lead to questions you never thought to ask in the first place. Our team will carefully select qualified participants and will work with you to develop topics of discussion that reveal what potential clients really think.
Hispanic Marketing
Over the last 20 years, the Hispanic/Latino population in the U.S. has increased by almost 60%. In fact, Hispanic/Latinos make up the fastest growing major population group in the U.S. and have surpassed African Americans as the largest minority. Targeting Hispanics as one group that thinks and behaves alike is no longer enough. We take the time to learn about the Hispanic/Latino market in your area before developing a campaign to help you tap into this growing population.
Direct Response Tracking
We have a proprietary data harvesting system that charts where the calls are coming from and what advertisement is generating the response. By doing this we are able to determine what methods of advertising are most effective and move media buys from shows and time periods that are under performing to shows and time periods that are generating calls, creating a streamlined and highly productive media schedule and ensuring the maximum ROI.
