Do you keep hearing that digital marketing can make your legal business famous in Virginia Beach, Virginia, but you have yet to understand what it is and how it works? The good news is, there are experts out there like those at Focus DMG who can help you take your business to the next level.
How Can Digital Marketing Help My Virginia Beach Legal Business?
Digital marketing is any form of marketing involving or targeting electronic devices. It is the form of marketing every business needs to embrace if they want to reach out to all potential clients using the internet and other electronic media.
If you have not yet built an online presence and implemented a digital marketing campaign for your legal practice, now would be a good time to start. According to statistics, your potential clients spend approximately 16 minutes every hour using various social media platforms. You need to reach out to those potential clients through the very platforms they use, namely through social media marketing.
Also, 74% of legal consumers access law firm’s websites before taking action. Unless you create your own website to let those potential clients find your practice, chances are they will turn to your competitors. Even clients you have already helped may do that if you do not keep in touch with them and remind them of your beneficial collaboration.
Digital marketing involves more than social media marketing and an online presence. It involves using every electronic means possible to reach out to potential clients and raise awareness about the services you provide. It means keeping up with technology and trends and no longer relying on word of mouth to secure new business for your law firm.
How Does Digital Marketing Work and What Can It Do for My Virginia Beach Law Firm?
The two pillars of digital marketing are offline and online marketing. Offline marketing involves the use of electronic billboards, product demos and samples, radio and TV commercials and show-sponsoring, and phone marketing (cold calling, QR codes, and text messages marketing).
Online marketing, on the other hand, involves building a website and an online presence for your law firm and promoting it through:
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMM (social media marketing)
- CM (content marketing)
- PPC (pay-per-click advertising)
- Affiliate marketing
- Email marketing
Offline marketing can be very expensive but rarely pays out in the absence of online marketing. Assuming you use a TV or radio commercial to advertise your legal services, chances are those who watch it and need legal services will only remember the name, not the phone number.
If they happen to need legal services, they will look for your company name or practice online. If they are not able to find your website, they will surely find those of your competitors and reach out to them for advice and assistance.
Online marketing is more affordable and it lets you plan expenses and reach out to potential clients through all the platforms they may use. Do they use Google to find services in their area or to look for information on the legal issue they are interested in? If so, you want to make sure that your website is optimized to show up on Google and other search engines online.
If your website is optimized for the search engines, it will be listed in one of the first positions in Google’s search results and draw potential client’s attention. If your blog posts contain relevant and helpful information for their query, they will appear among the first search results, draw those potential clients to your website, and convince them to reach out to you for help.
You can also advertise your legal services on the social media platforms, and build entire communities around them. People will know whom to contact for help when they need it: you. With a 24/7 online chat service associated with your website and social media pages, you can take service requests and obtain potential client contact details around the clock while showing availability and willingness to help.
Indeed, digital marketing is quite complex and requires specific knowledge and skills to pay results. You need to focus on helping your clients find your firm by writing legal blog posts, recording and posting videos, or interacting with potential clients and answering their questions on the social media. However, doing all of that in addition to running your law firm can be far too time consuming. So how can you reap the benefits without the hassles?
How to Make Digital Marketing Work for You with Minimum Investments
The solution is simple: outsource! No less than 78% of companies worldwide already do it, and, according to them, it is a great way to reduce costs (59%), focus on their core business (57%), solve capacity issues (47%), enhance service quality (31%), and more.
At Focus DMG, we have been helping legal businesses across the country build and enhance their online presence, keep up with trends, and stay one step ahead of their competitors, all within their budget limits and availabilities.
We can help you choose the best digital marketing channels, build a solid and effective marketing strategy for your Virginia Beach law firm, and implement that strategy with excellent results.
Let us spread the word about the quality and effectiveness of the services you provide and get you more clients, while you defend your existing clients’ legal interests and maximize your return on investment.
Contact us now, at 757-425-2779 or online, and let us show you how we can make digital marketing work for you and make your law firm famous in Virginia Beach and throughout the state!