Are you ready to acknowledge that your Virginia Beach business needs a sound digital marketing strategy but you are not sure what aspects that strategy should cover? Are you trying to keep up with what the future of digital marketing may hold and provide your website users with the best experience, but you do not know what they expect? We are here to help, and we did the research for you.
According to our findings, your potential clients want to be able to:
- Get in touch with you anytime, from anywhere, using whatever channel they prefer or have available (phone, email, instant chat, social media)
- Obtain the information they need, in a format they can easily access and in a language they can easily understand (text, images, videos, infographics, all in 6-graders’ language)
- Feel that they are the core of your digital marketing strategy, and your goal is to answer their needs and keep up with their expectations, but not because you say that on your website, but because you show it through the quality of your content, the layout of your website, and the thought you put into everything you publish (personalization, responsiveness, quality).
Otherwise put, clients are a valuable asset for any business in Virginia Beach. If they are already yours, you have to fight to keep them. If they are undecided or they are in your competitors’ portfolio, you need to fight to win them over. Overall, you have to implement a sound digital marketing strategy that follows the latest industry trends.
3 Digital Marketing Trends That Can Shape the Future of Your Virginia Beach Business
Here are the trends every digital marketing strategy should follow, the ones promising to shape the future of digital marketing in general and the success of your Virginia Beach business in particular.
1. The Future of Digital Marketing Is Mobile
Over 78% of your potential clients browse the internet from mobile devices. Following the “mobile-first indexing” protocol, Google crawls and indexes websites’ mobile versions before ranking them. If you want your digital marketing efforts to pay off, make sure they cover mobile marketing.
2. Personalization Is Key
As mentioned above, your potential clients need to feel that they are the center of your universe. You can make them feel as such in two easy steps: 1) get to know their needs and expectations, and 2) deliver on those needs and expectations.
Website analytics, geo-tagging, industry statistics, behavior studies, surveys, and feedback can help you with the first step. The second step is all about personalizing your digital marketing materials according to the information you obtained during the first step.
3. Integral, Cohesive Approach
A while ago, businesses could focus on one or several marketing aspects and neglect others. Some chose content marketing, others paid more attention to their social media presence, and quite a few were successful using traditional marketing techniques supported by a basic online presence.
If you want to survive the future of digital marketing and consolidate your position on nowadays market, you have to make sure your digital marketing strategy covers all of the following aspects and more:
- Content marketing
- Social media marketing
- Video marketing
- Local marketing
You also need to exploit all or as many marketing and distribution channels as possible, and to make sure all your efforts create the same reliable, attractive image for your Virginia Beach business. Any discrepancies or disruptions in your activity will undermine your digital marketing efforts.
4. Marketing Automation
When you have to build and maintain a sound and cohesive online presence on several platforms at the same time (your website, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube, and more), you rely on automation.
Unfortunately, not all the solutions and resources available are worthwhile. This means the person or company devising and implementing your digital marketing strategy has to be an expert in automation.
If you are honest to yourself you will admit that your marketing manager, no matter how skilled and efficient, cannot prepare, implement, and manage a digital marketing strategy aligned to the above trends on their own, and it does not make sense to hire people to help them (remember the need for cohesiveness!). The obvious solution is to outsource your digital marketing to specialists. When choosing them, Forbes advises that the trend is to keep it local, focus on skills, and take into account referrals.
Outsource Your Digital Marketing to Make Sure Your Virginia Beach Business Follows Trends
At Focus DMG, we have been devising, implementing, and managing effective digital marketing campaigns following the latest industry trends for many Virginia Beach businesses. Our team has excellent and valuable skills, and we have numerous referrals to prove them and the excellent results we have obtained. Check our portfolio and see for yourself!
If you like what you see, do not hesitate to contact us online or by phone, at (757) 600-0446. With us on your side, you will no longer have to worry about keeping up with trends, missing out on valuable opportunities, and disappointing or neglecting potential clients. We are all about results!