Would you like to invest in your law firm’s web presence, but you are not sure it is worth the price? Before you dismiss the opportunity, you owe it to yourself and your business to find out more about what a website and profiles on the most important social media platforms can mean as part of a small business marketing campaign in Virginia Beach, Virginia.
How a Web Presence Can Help Promote Your Business in Virginia Beach
At this point, you probably have your law firm listed on a few local business directories, with only its name, address, and phone number. People have no idea who the lawyers working at your firm are, what your practice areas are, how many cases you have won, or, perhaps, that you do not charge your clients for evaluating their case.
You could disclose all these things on your firm’s website, and connect all those listings in the local business directories to it. You could take your newspaper ads to the next level and post them online, including links to your website in them.
With more than 85% of Americans reading the news on their mobile devices, paying for printed media advertising is no longer worth it. Online advertising as part of a more comprehensive digital marketing campaign, on the other hand, could drive those mobile device users to your web presence, namely your mobile responsive website.
If you have not realized that already, your online presence would actually be a virtual office, a place on the web where people can find:
Build your law firm’s web presence with help from Focus DMG, a digital marketing company.
- Information about your law firm and your practice areas
- Updates on the latest cases you have won or famous cases relevant to your practice areas
- Information on the Virginia laws governing your practice area and the latest legislative changes
- Useful information and advice to help them manage their legal issues and convince them to hire your services
- Your office phone numbers an online contact form, and maybe, even an online chat service they can use to ask questions and schedule an appointment with your attorneys
- Your portfolio, a place where you can post client testimonials and thank you messages
Your website would be like a business card, just bigger, more comprehensive, and available for anyone needing services in your line of work to see. But the website is only the first step in small business marketing. Social media profiles are the second one, just as important as the first.
Do you know how many of your potential clients use the social media platforms? Here are the numbers:
- 73% – YouTube
- 68% – Facebook
- 35% – Instagram
- 29% – Pinterest
- 27% – Snapchat
- 25% – LinkedIn
By creating profiles for your law firm on these platforms and connecting with friends, relatives, acquaintances, previous and current clients, and the lawyers working at your firm, you will have access to thousands of potential clients. All those potential clients will get to visit your website and read about your services.
This scenario does not even take into account what would happen if you created interesting content for those potential clients to interact with and share, or if you paid for advertising on those social media marketing platforms.
Just imagine some of the clients you have helped leaving positive reviews on your website and social media, or sharing your profile and recommending your services to their connections.
You have to admit this is far more effective than traditional word-of-mouth advertising. Those posts will remain saved on the social media platforms’ history, and anyone looking for related information could access them, locate your profiles, your website, and, ultimately, you.
However, none of this will happen if your law firm does not have a web presence and you do not invest in digital marketing. The days when small business marketing could rely on a few flyers and newspaper ads are gone. It is up to you to stop living in the past, keep up with your competition, and promote your business in the online environment. If you decide to do it, we can help!
Invest in Your Web Presence and Win Over Your Virginia Beach Competitors Now!
As shown above, an online presence and some basic digital marketing services can bring numerous benefits for your business:
- Reach out to a wider audience
- Raise awareness about the legal services you provide
- Engage more potential clients
- Keep past and existing clients close
- Get new clients
- Turn your law firm’s name into a brand
- Maximize the return on your marketing investments
Of course, these benefits will come in time and only with a sound digital marketing strategy implemented by a skilled, experienced, and knowledgeable team. You will find such a team and the services you need at Focus DMG.
To get a glimpse of what your law firm’s web presence could look like and how our team can promote your services in Virginia Beach and throughout the state, check out our portfolio and our clients’ testimonials! If you like what you see, reach out to us online or by calling 757-425-2779, and let’s set the details of our future collaboration!
