There’s no doubt that video is taking on a considerable role in optimization, but how can you ensure that your videos will show up in a search? Well, SEO is all about putting science and data to work for you, and video SEO is no different. You have probably spent a bit of time and […]
What Makes a Great Blog Post?
Is it enough to gather your resources and give a spin on the information you want to provide to your readers? In short, no. Great blog posts should convert your readers and encourage them to visit your site repeatedly. You need to make an impression. Here are some clever and quick tips from the experts […]
Posting to Your Google My Business; Everything You Need to Know
Creating Google Posts through Google My Business helps you share events, products, and services directly to Google Search and Maps. Launched in 2017, Google Posts is a feature that allows for content creation in small cards. These cards appear on the local panel, and Maps within Google’s Search Engine Result Pages (SERP) knowledge graph. This […]
Google June 2019 Core Search Algorithm Updates
In a rare instance, Google announced its major rollout for a June 2019 core algorithm updates ahead of time. Unfortunately, from the experiences in the past, no one really trusted that Google wouldn’t have a few surprises in stock. Now that the rollout is complete and has hit all of their data centers, we at […]
Why are Videos So Important for SEO?
Over the course of a few years, videos went from being a rather niche area of content to being vital for optimization. Why? Well, the user’s didn’t change too much, but the many algorithms that steer content creation have. Now, video SEO is a vital component of a thorough and effective digital marketing campaign. At […]
Three Things You Should Know About Google’s Mobile-First Indexing
Have you heard about Google’s mobile-first indexing, but you are not sure what it means and how to optimize your digital marketing strategy according to it? It means it is time to evaluate your website mobile-responsiveness, and, if it does not live up to Google standards, improve it, because failure to do so could negatively […]
How Mobile-First Indexing Affects Small Businesses in Virginia Beach
Is your Virginia Beach company website mobile responsive? If it is not, it means your digital marketing strategy is faulty and it is time to revise it or improve it, especially given the change Google has made to it’s algorithm with mobile-first indexing. There are two important reasons for that: Around 78.2% of Americans, including […]
The Future of Digital Marketing – How Your Virginia Beach Business Can Keep Up with Trends
Are you ready to acknowledge that your Virginia Beach business needs a sound digital marketing strategy but you are not sure what aspects that strategy should cover? Are you trying to keep up with what the future of digital marketing may hold and provide your website users with the best experience, but you do not […]
The Importance of Web Presence for Local Businesses
Would you like to invest in your law firm’s web presence, but you are not sure it is worth the price? Before you dismiss the opportunity, you owe it to yourself and your business to find out more about what a website and profiles on the most important social media platforms can mean as part […]
Why It’s Important to Keep Your Legal Website Current
If your Virginia Beach law firm already has a website that receives some visitors and supports your listings in the local business directories, you may be tempted to cut back on your digital marketing investments or stop keeping your legal website current. This is the worst thing you could do. Even if your competition is not […]